LeliaMae was founded out of pure adoration of women,
most especially black women. Curating unique, affordable,
long-lasting pieces that uplift and instills confdence in every
woman to go about their daily hustle.
The new brand aesthetic for LeliaMae is sassy,
empowered, and sophisticated. Deeply inspired
by 90s black culture, each piece is curated with a
unique personal touch. There is an air of nostalgia,
with a classic structure from each jewelry piece.
THE BRIEF:
UNIQUE
SOPHISTICATED
AUTHENTIC
GRACEFUL
EMPOWERED
YOUTHFUL
ELEVATED
EFFORTLESS
COOL
MATURE
"Be your own muse.
Stay golden."
Inspiration